Booby's Rabble is a small bar in Peel Street located in the center of Soho Hong Kong. The concept is formed around the history and appearance of Peel street. Peel street is named after sir Robert Peel a former prime minister of Britain. A playful collage composition of his photo and skeleton creates the background of our concept. The logo is based on Peel street’s appearance as a very steep street sloping.

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