Pinnacle
Pinnacle is a high performance gym brand with facilities in Hong Kong and Manila, differentiating itself from other gyms with its highly qualified coaches, science-based and result-driven training programs. The brand is currently expanding into several other synergistic areas: meal delivery through Pinnacle Eat, sports therapy and corporate consulting. A refresh of the brand system came along with Pinnacle's expansion, celebrated with a refined brand mark with the form of the circumflex, the signature of the original logo. The unbalanced status of the form denotes a motion, dynamism and forwardness. The logo subtly hints on an abstract representation of letter P and A. The change better defines the brand’s uniqueness to stand out from other gyms with stereotyped aesthetics.
Branding, Graphic Design, Creative Direction