roastwork is an independent coffee roasting company established in 2014 in Hong Kong, with a mission carried to promote locally roasted specialty coffee for local Hongkongers to enjoy freshly brewed coffee fresher and tastier by default.
atelier avocado was commissioned to rebrand roastwork with a more retail-customer-friendly position and visual identity. The refreshed identity carries the well-received legacy – the unique symbols of their coffee beans inspired by periodic table in chemistry. The new brand mark, the new design of iconography and typography are dedicated to maintain a balance of science and art, same as their artisanal yet professional roasting processes. In addition a new collection of pattern art is created to celebrate their wide spectrum of coffee beans, adding a more intriguing and delightful aftertaste to the new brand image of roastwork.