TANKS is a lifestyle oriented consortium that consists of TANKSpace Design focusing on architecture, interior design and brand creation, TANKS Living focusing on property investment and revitalization, and TANKS Cafe, a co-sharing workshop and cafe for baristas and tea artists.
An overarching brand identity is created for TANKS, originated from a minimal appearance of a rectangle and a visually neutral wordmark that stands for its ultimate versatility embracing its diversified natures of business. The rectangle hints on TANKS being "containers" where ideas incubate and thrive.
The core identity is furthered extended to the sub-brands with unorthodox typesetting and color enrichments. The rectangular frame representing TANKS core value receives a breakthrough to an organic shape on TANKS Cafe that symbolizes the tea leaf and coffee bean, the hybrid form encapsulates the spirit of co-working and sharing, the social value embedded in TANKS Cafe.