WMA Island
Commissioned by WMA Space, launching a series of island themed exhibitions and art programs in 2022, atelier avocado created the overarching visual identity and the collection of event identity for “WMA Island”. Starting from the delineation of water transport connections to the scattered islands in Hong Kong rather than the omnipresence of these scattered islands, the curves reminiscent the dynamics and interactions between islands, the islands and the sea, the islands and the city, the islands and the inhabitants, the islands and the artists. The islands are only vaguely illustrated by the parabolic shapes hovering on the infinite darkness of the sea. From far the key visual forms the abstraction of the Chinese character 島, echoing the theme in a subtle yet inspirational manner.
Graphic Design, Art Direction, Creative Direction