Client— Department of Architecture, The University of Hong Kong Typeface in use— New Order by Miles Newlyn IBM Plex Sans by IBM

The visual identity for the festival is rooted from the oracle writing of the Chinese character “Art” (藝), encapsulating the spirit of ancient planters holding the saplings while kneeling on the ground, ready to nurtures lives with craftmanship and patiences. The key visual transcends the language barrier to pass on the spirits taken from the origin of art to audiences in Hong Kong, celebrating the spectrum of cultures, enjoying the many art events and exhibitions under the same roof in HKUST campus.

Key visuals and event posters for CANleidoscope 2.0 《粵學蔚趣貳》organized by Azure Seas Cantonese Opera Traditional Theatre 碧海粵劇團

atelier avocado was commissioned to create visual identity for 2022 Hong Kong Aeropress Championship. As a sequel of the visual identity in 2021, the 2022 visuals epitomises the sense of rituality and pilgrimage from the roman numerals of the Year 2023 (MMXXII). Taking the form of these letters as the u underlying structure, the key visual is constructed by the abstract components of Aeropress brewing kid. The visual identity epitomised the passion, professionalism and seriousness among the contestants.

Information Day of The University of Hong Kong was held in late October 2022, the campus open house resumed after three years of hiatus and welcomed prospectus students, staff and mentors to gather and share academic experiences through admission talks, w…

“𝘐𝘵 𝘪𝘴 𝘤𝘰𝘯𝘷𝘦𝘯𝘵𝘪𝘰𝘯𝘢𝘭 𝘪𝘯 𝘧𝘪𝘭𝘮, 𝘢𝘴 𝘪𝘯 𝘵𝘩𝘦𝘢𝘵𝘳𝘦, 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘢𝘸𝘢𝘳𝘦 (𝘵𝘩𝘰𝘶𝘨𝘩 𝘯𝘰𝘵 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘪𝘭𝘺 𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴𝘭𝘺) 𝘰𝘧 𝘵𝘩𝘦 ‘𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘱𝘰𝘪𝘯𝘵𝘴’ 𝘸𝘩𝘦𝘯 𝘦𝘢𝘤𝘩 𝘴𝘦𝘨𝘮𝘦𝘯𝘵 𝘰𝘧 𝘢 𝘴𝘦𝘲𝘶𝘦𝘯𝘤𝘦 𝘴𝘵𝘢𝘳𝘵𝘴 𝘢𝘯𝘥 𝘧𝘪𝘯𝘪𝘴𝘩𝘦𝘴. 𝘛𝘩𝘦𝘴𝘦 𝘢𝘳𝘦 𝘮𝘰𝘴𝘵 𝘰𝘧𝘵𝘦𝘯 𝘴𝘪𝘨𝘯𝘢𝘭𝘭𝘦𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢𝘤𝘵𝘪𝘰𝘯 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘥𝘪…

Commissioned by WMA Space, launching a series of island themed exhibitions and art programs in 2022, atelier avocado created the overarching visual identity and the collection of event identity for “WMA Island”. Starting from the delineation of water transport connections to the scattered islands in Hong Kong rather than the omnipresence of these scattered islands, the curves reminiscent the dynamics and interactions between islands, the islands and the sea, the islands and the city, the islands and the inhabitants, the islands and the artists. The islands are only vaguely illustrated by the parabolic shapes hovering on the infinite darkness of the sea. From far the key visual forms the abstraction of the Chinese character 島, echoing the theme in a subtle yet inspirational manner.

Enjoy this Mandarin / Taiwanese CityPop playlist, indulge yourself and immerse into the love and glory around this sub-tropical city from the 1980s. ••• 一個人的下午，來自台北的城市少女對著水晶球祈願，想訂做一個他，結果限時專送了一個愛情騙子，他叫少女一聲MY LOVE，少女無法度按捺，陷入一片藍色啤酒海......可是兜風心情一瞬間消失......今天少女已成走在大街的女子，在這個沒有悲傷的臉的台北帝國，傷心的話留到明天再說•••

Enjoy this Cantonese CityPop playlist, indulge yourself and move your body in this city's last bit of glory from the 1980s. // Electric Girl 與叛逆漢子在尖東夜迷宮裡面一接觸，異性相吸，三更夜半在慾望野獸街享受一分鐘戀愛，儼如一對星空下的戀人。但蛇蠍美人推搪拒絕再玩，告別這好傢伙與跳舞街，逃離這鋼筋森林。。。神仙也移民，寧願自製空間，自己譜寫芝加哥的故事。。。//

The Degree Show of Department of Architecture and Division of Landscape Architecture, The University of Hong Kong, was held in Knowles Building, from June to July 2022.  The key visual for the 2022 show is deeply inspired by metaverse — a controversial concept whether you merely treat as a sweet escape from the reality or a genuinely optimistic view towards our future. The visual metaphors the undefined boundary between the physical and the virtual, the universe and the metaverse, the world as a singular entity and the world as a multiple of states. For the graduates summarizing their studies and showcasing their capstone projects in the show, starting their next stages, the visual encapsulates the unprecedented world awaiting, with uncertainties and unidentified notions, where their journey has just begun.

As a testing ground of experimental typography, the 36 Days of Type 2022 collection features 36 alphabets alienated with strokes inspired by the commonly seen Chinese Hanzi / Japanese Kanji / Korean Hanja serif typography style — Ming-ti / Song-ti / Mincho (明體 / 宋體 / 明朝). Seemingly a cliche applying the “East meets West” approach that has been circulated in the world of graphic design for decades, the alphabets focus on capturing the uniqueness of detail in Ming-ti, its inheritance of traditional East Asian ink calligraphy and its modern adaptation to movable-type prinitng, attempting to redefine the way of drawing an alphabets and the way of delivering information with an unprecedented paradigm.

Living through the time of the unprecedented pandemic, atelier avocado has created a set of whimsical visuals celebrating the coming of The Year of Tiger. Greatly inspired by the well-known heat rub ointment originated from Southeast Asia with its legacy flying tiger mark on the pack, symbolizing energy and vitalization, this series of visual greetings hopes to relive your pain, and bring you rejunvenation in physical and mental health, it will work where it hurts!

The re-branding exercise of brewjob is aimed at distilling the brand image with a more straight-forward approach while maintaining the unique witty / fun / savvy culture of the cafe, given the name that stands out naturally.   The wordmark is revised in …

Visuals and cover design for 88 – Double Happiness digital compilation series by FuFu Records. Heavily influenced by the acid graphics aesthetics, the design borrows the legacy of traditional cigarette pack design and iconography and transform the visuals into a night time wonderland glorified in Asia pride and euphoria, with a hint of nature sprouting and thriving, as a tribute to the charity contribution from the series.

Once again, atelier avocado was commissioned to design key visual and poster for the 2021 October party “FANGBANG” at The Party by Ostbahnhof, Los Angeles.

ITC organized PolyU Fashion Show annually to feature the creative and talented designs of graduating students. The event is also an unforgettable and rewarding experience for students, the industry as well as the general public. After the collaboration back in 2017, atelier avocado was invited again in 2021 for the creation of the show's visual identity. Capturing the aesthetics of “moulding”, the key visual epitomizes the monumental moments of the graduates showcasing their final endeavors with their very original passion and talent before leaving school. The “moulding” also artistically expresses the dual-nature in fashion making, infusing craftsmanship and manufacturing into a unique type of art form. A set of customized typography is also developed, applied in various collaterals and brochure that accentuates the quirkiness and uncompromising spirits found in the graduation pieces.

atelier avocado was commissioned to create visual identity for 2021 Hong Kong Aeropress Championship. Taking inspiration from the Chinese name of Aeropress (愛樂壓), beautifully taking the rhyme of the Chinese character “Joy” (樂), the key visual is a construction of vivid fluid and components of Aeropress brewing kid forming an abstracted image of the Chinese character. The visual identity epitomized the excitement, enchantment and joy among the contestants during the competition processes.

Labyrinth of Fate • Artwork for Typojanchi 2021  Exhibition at Culture Station Seoul 284, Seoul, September – October 2021 • “Destiny” 命運 is always considered as an ideology out of mystery, the concept of a series of events and developments leading to an unpredictable outcome out of one person's control. On the contrary, “Fate” 宿命 is unpredictable yet predetermined. It is a labyrinth with delicate structures and meticulous settings that are intended to confuse and disrupt, but the one involve in this journey with countless joy and grief, is obligated to meet the finish line and then, all the complications and chaos returns to nothing, the one who finishes the labyrinth continues with another unknown journey, in another labyrinth, in another unknown dimension.

atelier avocado was commissioned by he Party by Ostbahnhof to create visual of the August party “LIT”. “From the ashes, a fire shall be woken, A light from the shadows shall spring; Renewed shall be blade that was broken, The crownless again shall be king.”

Illustration for The Atlantic and KPMG “Why Having an ESG Strategy Isn’t Enough”

The key visual for HKU Architecture Degree Show 2021 carries the theme “In the making”. Commonly applied in architectural studies and presentations, the visual presence of modeling foam blocks serves as an idiosyncrasy of the graduation showcase of architecture students. The rough texture, vibrant colors and unpolished look perfectly reflect the creativity, authenticity and honesty shown in the final works of the graduates. The shapes of the foam blocks seen on the visual are related to the topics studied and discussed in their final works, including robotic architecture, collective housing in Hong Kong, the influence of social circumstances to architecture in Hong Kong etc., these blocks are virtually stretched, twisted and stacked in various ways to generate relatable yet surreal imageries to give a quirky but exciting vision to the unknown future awaiting.

Based in Institute of Textile and Clothing, the Hong Kong Polytechnic University, “Empafashion Design” is a project which aims to build up “Community-Welfare-Business-Academic” cross-sectoral collaboration network in local neighborhoods. By connecting the  organizations focusing on active-aging studies and services, the project aims to promote sustainable social engagement, community empowerment and foster social cohesion and inclusion through adopting expressive textile arts and fashion. The key visual of the project epitomizes the energy generated during the expressive textile arts and fashion creation process, abstracted by the array of geometries symbolizing the sewing, stitching and fabrication works. Together with the use of contrasting and vivid colors, the identity visually sparks up the the power of arts and fashion in elderly group, responding to the project as a community network weaver.

Lashmere is a petite eyelash beauty parlor located at the heart of the city, the tonality of the brand is kept to a discreet minimum with least visual disturbance, maintaining carefree straight-forwardness, presented by the “burden-free” color palette.  The wordmark is designed to be distinctive with its ligature of letter “H” and “M” which also gives its unique form resembling eyelash curves and angel’s wing as seen on the brand symbol.

The binary of English / numerals and Cantonese To celebrate the beauty of Cantonese, a vernacular language enriched by its long history, and a language inseparable with our everyday Hong Kong culture, this series of “36 Days of Type” in 2021 is attempting on blending the form of letters and numbers in latin alphabets with their similar pronunciations in Cantonese. The results are some awkwardly looking and “sounding” creations, a portfolio of unprecedented fusions and bombardments of languages and cultures.

Sun Lok Café 新樂冰室 is an authentic Hong Kong style diner (Cha Chaan Teng 茶餐廳) located downhill of the iconic Lion Rock. The brand identity is greatly inspired by the unique diner / café (冰室) culture and style in Hong Kong which is heavily inherited as a mid-century modern tone in pastel green and beige hues. The custom made Chinese wordmark is meticolously crafted with vintage style in a consistent approach, so as the typeface picked for English wordmark. The brand symbol pays tribute to the neighborhood where the shop is located — Tsz Wan Shan — the famous hilly neighborhood with Lion Rock as the natural symbolic backdrop. The two “hills” in the symbol exemplify the geographical location of the restaurant, the Lion Rock spirit of Hongkonger, and the bond of the two brothers — S & L, the fundamental making everything of Sun Lok Café achievable.

roastwork is an independent coffee roasting company established in 2014 in Hong Kong, with a mission carried to promote locally roasted specialty coffee for local Hongkongers to enjoy freshly brewed coffee fresher and tastier by default.  atelier avocado was commissioned to rebrand roastwork with a more retail-customer-friendly position and visual identity. The refreshed identity carries the well-received legacy – the unique symbols of their coffee beans inspired by periodic table in chemistry.  The new brand mark, the new design of iconography and typography are dedicated to maintain a balance of science and art, same as their artisanal yet professional roasting processes. In addition a new collection of pattern art is created to celebrate their wide spectrum of coffee beans, adding a more intriguing and delightful aftertaste to the new brand image of roastwork.

Editorial Illustration for Design Anthology Asia Edition Issue 27 —  The Flâneur "On Grief and Growth", written by Christopher DeWolf  In our rotating column, guests share their musings, observations and critiques of the urban environment in cities around the world. In this issue, design and culture writer Christopher DeWolf considers the cycle of grief and growth in Montreal and Hong Kong.

Curated during the time of worldwide pandemic of coronavirus, the Fall 2020 Public Lecture Series, Department of Architecture, The University of Hong Kong, was transformed into a “truly public” movie-lecture series that went completely online, combining movie screenings followed up by discussions, by directors, historians, architects, designers, experts and cinéphiles. Movies selected have close ties with archiecture, urbanism and related social and economical issues. The key visual and poster design of the series are based on the concept “Posters in Posters”, casing movie-poster-esque visuals with specific proportion in a larger space holding information of the lecture. The photomontage and typesetting are paying homage to the selected movies and give a cinematic taste through the visuals. Special thanks to Professor Nasrine Seraji, director of the lecture series.

Slash, a coffee shop by day and speakeasy cocktail bar at night, carries an inborn spirit of duality, an endeavor of seeking adequate balance and harmony between brightness and darkness, sunshine and moonshine, caffeine as stimulant and alcohol as depressant.  The identity is rooted from blatantly overlaying two contradictory characters, an all-caps industrial type and a carefree hand-written signature, in one single brandmark. The juxtaposition encapsulates Slash's spirit of duality, with the support of color and material palette tributing to the surrounding Prince Edward neighborhood, a hood with its rigorous yet ambiguous, undefined beauty.

Public Lecture Series Spring 2020 was an event series organized by HKU Department of Architecture. Planned as a sequel of Fall 2019 series, the visual identity is rooted from the once distinctive now gone urban landscape — the smeared protest graffiti along the streets of Hong Kong, half a year since the social movements have started in this city.  After the "cleaning" some of the protest messages became obscure but some became more prevalent to the public, as the "brushstrokes" unintentionally highlighted the messages and created an unprecedented "art form". The ambiguity marks the midpoint of the progress when something was yet to be erased, and something new is yet to come.

Pinnacle is a high performance gym brand with facilities in Hong Kong and Manila, differentiating itself from other gyms with its highly qualified coaches, science-based and result-driven training programs. The brand is currently expanding into several other synergistic areas: meal delivery through Pinnacle Eat, sports therapy and corporate consulting. A refresh of the brand system came along with Pinnacle's expansion, celebrated with a refined brand mark with the form of the circumflex, the signature of the original logo. The unbalanced status of the form denotes a motion, dynamism and forwardness. The logo subtly hints on an abstract representation of letter P and A. The change better defines the brand’s uniqueness to stand out from other gyms with stereotyped aesthetics.

The second series of illustrations created as a discovery of several iconic yet controversial modernist architectural pieces in Hong Kong, built between 1960s and early 2000s. The illustrations epitomize the duality of these buildings, their ugliness and their beauty, capturing the pioneering and provocative spirit.  In comparison with architecture built nowadays which are seemingly far less rule-challenging and condescended to absolute efficiency, there should definitely be more awareness and appreciation given on these rare masterpieces in the ever-changing city.

Let's celebrate The Year of The Rat and share the joy with our active, resilient, cheerful and adorable Remy and Rizzo, say cheese!

Ten posters created for Department of Architecture, The University of Hong Kong in 2019

Review 2019 / Prospectus 2020 is a book of 260 pages featuring collection of outstanding student works, final thesis projects in the past academic year and introduction of courses for Bachelor degree, Master degree and other programmes by Department of Architecture, The University of Hong Kong. The cover artwork and the book design are hugely inspired by the modernist design of Knowles Building, where Department of Architecture is located. Taking this iconic visual element generated from a rectangular grid structure, the visual symbolises the forwardness, dynamism and resilience of the school, as the first impression of HKU Architecture, for prospective students and visitors. The neon green applied on printed and digital media serves as a new interpretation of HKU's signature emerald, a color honoring the legacy but also enlightening the future.

The theme of HKU Architecture Public Lecture Series Fall 2019 is "The City and Its Public Space". Through dialogues, forums and presentations by invited architects, artists and scholars, the series aims to examine the urgent issues of urban public space through both local and global lenses. The event identity metaphorically reflects an immediate response to the social movements happening in Summer and Autumn 2019 Hong Kong. Inspired by the "Lennon Wall" emerged in many public spaces in Hong Kong — a community initiative of communication and engagement — the identity takes on the dimension and accent colors of the sticky notes, the major component of "Hong Kong Lennon Wall" as core structure and graphic elements, applied throughout the series of posters and materials on social media platforms. Incorporated with images and maps of different cities and urban textures representing the speakers' profiles, the identity in general helps develop a broader perspective on the global issues of

Robotea, claimed to be the first generation of smart tea brands in Hong Kong, stands out  from other tea parlors or bubble tea brands by its advanced robotic barista technology and in-store robotic dance performance. Catered to family oriented customer based, the branding concept is hugely inspired by classic robot / android themed movies characters with a cyberpunk twist, creating an unorthodox funky techno vibe perfectly balancing between human touch and technology.  

Mooncake packaging design for Tanks Cafe, 2019. Elements of blossoming and flower petals are incorporated, and further enhanced with vibrant hues and refined geometries, as an hint of sensational journey brought by the taste of its specially made custard mooncake products.

TANKS is a lifestyle oriented consortium that consists of TANKSpace Design focusing on architecture, interior design and brand creation, TANKS Living focusing on property investment and revitalization, and TANKS Cafe, a co-sharing workshop and cafe for baristas and tea artists. An overarching brand identity is created for TANKS, originated from a minimal appearance of a rectangle and a visually neutral wordmark that stands for its ultimate versatility embracing its diversified natures of business. The rectangle hints on TANKS being "containers" where ideas incubate and thrive.  The core identity is furthered extended to the sub-brands with unorthodox typesetting and color enrichments. The rectangular frame representing TANKS core value receives a breakthrough to an organic shape on TANKS Cafe that symbolizes the tea leaf and coffee bean, the hybrid form encapsulates the spirit of co-working and sharing, the social value embedded in TANKS Cafe. 

A series of illustrations created for an architectural conservation public engagement campaign including public forum, walking tours and photography workshops. The campaign is an exploration and discussion of several iconic yet controversial modernist architectural pieces in Hong Kong, built between 1950s and 1980s. The illustrations epitomize the duality of these buildings, their ugliness and their beauty.

I Empowerful（時裝型聚力）is a series of events co-organized by the New Life Psychiatric Rehabilitation Association (NLPRA), Hong Chi Association and Institute of Textiles and Clothing, The Hong Kong Polytechnic University, aimed at helping persons in recovery to rebuild their self-confidence through creation of expressive textile arts, in collaboration with university students as a socially inclusive and cohesive co-learning process.

Being the cornerstone where students conclude the years of endeavours in school and embark on their next journey. The show is presented with the key visual which is rooted from the concept of “The Gateway of Transcendence”. An undefined form representing the gateway received with the darkness of the unknown and uncertainties in the future.

Key visual and poster design for "Repairing Heritage Buildings in Hong Kong: Conservation Techniques and Building Maintenance Training" program, organized by The Hong Kong Institute of Architectural Conservationists. The visual features two architectural heritage sites in Hong Kong, Tai Kwun (the former Central Police Station compound) and Pun Uk, highlighting the juxtaposition of heritage and new intervention. 

Key visual design for the event series "Our Neighbourhoods — Heritage of Our Days", organized by The Hong Kong Institute of Architectural Conservationists.

Let's celebrate the Year of the Pig with lovely obese Chinese calligraphy art!

I'mPerfection → I'mPerfashion（活出我原美）is a series of events co-organized by the New Life Psychiatric Rehabilitation Association (NLPRA) and Institute of Textiles and Clothing, The Hong Kong Polytechnic University, aimed at helping persons in recovery to rebuild their self-confidence through creation of expressive textile arts, in collaboration with university students as a fruitful and inspiring co-learning process. The juxtapositioning of various contradicting geometries, lingering lines and contrasting colors as shown on leaflet, poster, opening ceremony invitation card and exhibition environmental graphics, resonates the bombardment of ideas and emotions, the vividness and virtue of the co-learning process. The slightly rotated alignment shown on typesetting and layout baseline creates the imperfect yet harmonized gesture which perfectly coincides with the exhibition intent.

Visual identity for exhibition "On The Road — Young Media Artists in China 2018" is a collaboration with COLLECTIVE Studio Hong Kong. "On the Road" is an exhibition features more than 30 artworks by young media artists in China selected by creating a stimulating overview of the media art scene across the country today, and demonstrating young Chinese artists' manipulations, explorations and re-definitions of 'media' in this era. As a response to the exhibition theme, the key visual stems from a meandering route constructing the seemingly confusing and complex labyrinth, alongside with abstract representation of tangible objects and intangible stimulations, capturing the artists' spirit of explorations and echoing the exhibition title "On The Road". The linework is simultaneously an abstract expression of Chinese characters of the exhibition title 在路上.

A series of visuals developed for Institute of Textiles and Clothing, The Hong Kong Polytechnic University as a showcase of thirteen quotes by renowned fashion designers, featuring mesmerizing geometries and striking hues, capturing the avant-garde spirits of those masters in fashion and arts.

A series of illustrations was created for an undisclosed property development project in Hong Kong. The prime location of the development with its extraordinary proximity to the city's business hub and urban park inspires and originates the visuals. The illustration visualizes the juxtaposition, morphing and interaction of the fast-paced urbanism and the thriving nature.

A simple and remarkable logo is designed for an optical shop which delineates the acronym of the shop name, with dual presence of the spectacles' geometries. The visual identity applied across multiple marketing materials uses primary colors, the signature "Happy Face" graphics and intuitive photo montages to deliver the euphoria of our everyday lives, by carrying a clear vision through stylish and personal eyewear.

An unused series of proposed poster for "Self Organisation — Junichi Arai's Textile Anthology Exhibition". The interweaving of lines and patches on the poster denotes the artist name and exemplifies the intricacy, uniqueness and forwardness shown on Arai's fabrication and textile works. The imagery pays a tribute to this world-renowned "Dream Weaver".

This exhibition features the selected works of the finalists in the PolyU Graduation Show, who studied the Bachelor of Arts (Honours) Scheme in Fashion and Textiles of the Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University. Their graduation collections have been presented at the Hong Kong Convention and Exhibition Centre in June 2017. A diverse range of concepts and the application of the materials and techniques of the fashion designs will be displayed to show the creativity of Hong Kong’s young talents.

To celebrate the diamond jubilee, the institute has undergone an overhaul of its visual identity with a more vibrant, diverse and energetic approach to project a refreshing new look to the general public. The key visual delineates and refines the signature yarn structure as abstracted in the ITC logo, paying tribute to its 60 years of legacy. The signature geometries are furtherly extended to a set of themed visuals. The interweaving and infinite gesture captures the institute's dynamics and energies. Various themed colours applied throughout different printed matters entail the diversity of the education programs offered and the inter-disciplinary nature of the institute.

The ITC Graduation Exhibition aims to provide student designers with the opportunity to showcase the best of their works to local fashion designers, industry members, friends, family and the general public. Graduates of the BA (Hons) Scheme in Fashion & Textile in 2017, who majored in Fashion & Textile Design, and Knitwear Design & Technology, are given this excellent opportunity to promote their talent by showcasing their work. Each student designer selected his/her most outstanding outfit for the exhibition, so as to fully demonstrate their creativity and innovativeness, as well as their talent in fashion design.

To celebrate the diamond jubilee of Institute of Textiles and Clothing, a series of events and publications are launched with a cohesive visual identity. The anniversary emblem embodies an array of 60 threads in a circular fashion on the right, which are made to resemble the Chinese sexagenary cycle (甲子). The left side of the emblem features the number six, which also gives the optical illusion of an open quotation mark, thus representing the opening to a bright future for ITC. The logo is a clean and distinct design with only two figures that denote the number “60”.

ITC organised PolyU Fashion Show annualy to feature the creative and talented designs of graduating students. The event is also an unforgettable and rewarding experience for students, the industry as well as the general public. The key visual of the 2017 show is originated from the metaphorical representation of "2017" in contrasting hues and primitive geometries, denoting student's uncompromising passion and aspiration to their destinies. The candy capsule impression also project a striking and euphoric atmosphere — Fashion as the remedy counteracting the chaos and disappointments in our lives.

In a period of only a decade, Macau has overtaken Las Vegas as the world’s new gambling capital. This book highlights the effects of this development in Macau, and raises questions about cultural identity, economic development, architecture and urban life. The fluorescent thematic colors applied throughout the book design and illustration captures the catchy, kitschy and exaggerated architectural and urbanistic expression of this casino city, the sea wave pattern appeared pays a subtle tribute to Macau's unique Portuguese style sidewalk pavement, adding a taste of history to the illustations.

Booby's Rabble is a small bar in Peel Street located in the center of Soho Hong Kong. The concept is formed around the history and appearance of Peel street. Peel street is named after sir Robert Peel a former prime minister of Britain. A playful collage composition of his photo and skeleton creates the background of our concept. The logo is based on Peel street’s appearance as a very steep street sloping.